Despite its humble beginnings when Rei Kawakubo founded Comme Des Garçons (CDG) in the year nineteen sixty-nine, CDG has grown to be one of the more reputable fashion houses, with trends that are novel and sometimes outrageous. This Japanese brand has delved into cutting-edge fashion which does not follow the plain ways of doing things rather it breaks the norm and walks a new path. From daring collection presentations to impactful streetwear versions, CDG as a brand has somehow been relevant as a global player for decades.
Rei Kawakubo: The Visionary Behind Comme Des Garçons
The imagination of Rei Kawakubo who is a founder of Comme Des Garcons, to whom the concept of clothes as mere tools was alien, is perhaps at the core of CDG’s vision which changed fashion forever. Kawakubo will always think of design as an art and not try to sell the consumer a practical product that is in vogue. Her works include asymmetric forms, outrageous shapes, and black-and-white palettes, as she sees fashion not as a clothing industry but as an art where expression is the main goal.
According to Kathy, fashions come and go, but the collection remains the same. This could certainly have emerged from Walter Benjamin, whose works Kawakubo admires. Kyoko also embraced the avant-garde view of the creation. In this area, she creates combinations for the viewer, which does not exclude freedom of action. Kawakubo happened to be in Paris during the century’s hottest summer.
Some of those wings have been more surprising in a pleasant way than others, such as the wallpapers. However, the designer also has some ‘more wondering outside the frame area’ of expression i.e. other fashion comes in. Of course, there was also the opposite tendency. Palmer, Yves, and Jacob jabbed at the establishment, suffocating their colleagues.
Comme Des Garçons in the Global Fashion Scene
For Mao, Gym Fitness Corporation produced most of its clothes by themselves or outsourced to manufacturers. All around town Frequentist was spied, borrowed, referring to his clothes. Jean-Charles de Castelbajac started his career course at a very advanced period, unlike other creators.
Let’s face it, CDG’s ethos is that sameness is anathema. He did not limit himself to casually clutching someone’s pants with a Korean bag. Because it usually puts a foot wrong in the eyes of society. So working with Gene became one of the turning points in his career development.
Quite surprising is the Italian, National Chamber of Fashion, which organizes the event of MODEExpo. All these warm and fuzzy thoughts only a few manufacturers dare to turn into an actual business. From this stage, the catwalk has been lifted, however, it remains the same in length and proportions.
The Iconic Comme Des Garçons PLAY Line
One of the branches that has achieved the most financial success for the brand is Comme Des Garçons PLAY. Even though it was first introduced as a more casual or wearable line of clothing, Launched Comme Des Garçons, i- PLAY Incorporated basic pieces adorned in the famous heart designed by Filip Pagowski. The heart surrounded by eye ridges has become an iconic fashion mark that farm-rafted Ndumiso cultural and high fashion clothes.
The Comme Des Garçons PLAY line has incorporated garments such as t-shirts and hoodies all of which have a bearing of the prominent heart shape. The designs are however more basic than the CDG high fashion collection, and hence these designs are more of the essence of the brand: clean, understated, and effortless. The PLAY line was also important in reaching out to a younger target market, who take fashion seriously.
CDG’s Influence on Streetwear Culture
It is impossible to consider Comme Des Garçons as being focused exclusively on the progressive class of designers and haute couture. The emergence of streetwear culture has further helped in extending the reach of CDG into more marked groups of people. Clothing from the CDG PLAY line in particular has captured the attention of the streetwear lovers wearing them and being worn by celebrities.
The heritage of the label has been cemented even further with collaborations alongside such other streetwear behemoths as Supreme. These partnerships make use of CDG’s high fashion approach and mix it with the casualness of streetwear to create the most inspired collections out there. This marriage has enabled CDG to be relevant in a rapidly changing world of fashion, and new generations always find something appealing to them.
Conclusion
The history of Comme Des Garcons has shown that fashion is all about taking liberties with one’s creativity. Rei Kawakubo’s radical designs have not only transformed the industry but also expanded the sphere of possibilities of what can be called fashion. From its challenging runway shows to its mainstream PLAY line, Comme Des Garcons does not stop in its development and tries to widen fashion boundaries which is why this brand is one of the most victorious forces in modern history.
