Are you a real estate agent trying to expand your name across the locality? Do you seek client testimonials to attain your marketing goals? If yes, then you have landed in the right place.
Real estate testimonials for agents are reviews from property buyers, sellers, and shoppers about their experience dealing with them. Every new client expects from the real estate agent.
In this guide, we will understand how real estate agents can get maximum testimonials from clients.
But, before we move onto the guide, here’s a quick fact check – Real estate agents can leverage the buy Google reviews service from reputed sites to sustain the benefits of positive client testimonials.
Let’s start!
Importance of Google Reviews for Real Estate Agents
Google is the most trusted place to find genuine reviews about any real estate agent or broker. This is how the mentality of an average real estate shopper works. Hence, Google reviews hold the maximum potential for client conversions.
70% of people say that positive reviews help them choose a local business. Hence, the significance of good reviews on Google about real estate agents can significantly boost the inflow of business, inviting more real estate shoppers.
Secondly, reviews of real estate agents become a robust social proof of the business. People read them online when searching for authentic opinions and recommendations for genuine customers.
Effective strategies to encourage local clients to leave a review
Now that you know of having Google reviews and testimonials about your service as a real estate agent, we must understand how to achieve it!
This section will focus on practical strategies that will help you gain more and more reviews from clients you have worked for.
- Deliver exceptional service
Good service is the start of a positive review. You must ensure that your customers have a smooth experience finding properties. To make this happen, you must understand their needs and act accordingly.
Showing clients the maximum number of properties suiting their needs is a plus point. Another factor is budget, and every agent must adhere to the client’s specified budget.
- Choose a proper time to ask for a review
Don’t make the mistake of asking for a review from a client at the wrong hour. For example, you cannot ask a client to put a review when they could not find a property after looking at 15 options.
Ask for reviews when your client has successfully found what they were looking for and are thanking you for the service.
- Simplify the review process
Make sure to make reviews a manageable task for your clients. Instead, focus on simplifying the process. But how do you do that?
Just ask them to write something small and positive. To go an extra step, you can also provide them with a link that will directly take them to the Google My Business page, where they can write a review.
- Offer incentives
One of the hottest trends in the review marketing industry is offering incentives to clients in exchange for the review.
As a real estate agent, you can be creative with offering incentives. For example, you can ask the client for a review and, in return, offer them a slight discount on your brokerage amount. This technique will influence many users to provide a review.
- Showcase Positive reviews
Show your new clients the positive reviews from older ones. This is the best way to encourage them to try your service and ensure that they will most likely write a review when their expectations are fulfilled.
The new reviews you get can be used further to attract and encourage future clients, making it an ongoing process.
- Use reviews for email marketing
If you still need to explore email marketing, this is a sign that you should finally start doing it. You can also encourage new clients to write their reviews through emails.
In email marketing for real estate agents, client testimonials make up for the best content piece. Create a colorful email template to highlight testimonials with CTAs and start reaching out to potential leads.
- Educate clients on the importance of reviews
Many clients are interested in listening to you and offering their help. Leverage the power of this human touch and reach out to your clients, encouraging them to provide valuable feedback.
Share your story with them and explain how testimonials can help you grow your clientele and build a healthy, long-term client-agent relationship that empowers business.
- Follow up and engage
Do not leave your testimonials open-ended. When you are serious about building your Google My Business profile and getting ample client reviews, you need to follow up with them on a serious note.
Engage with your clients occasionally and remind them to submit a review at the same time. However, you must ensure that you do everything correctly.
- Foster relationships with local businesses
Growing the business base is another significant step in building the Google My Business profile. As you grow your connectivity amongst local vendors, you can attract many clients.
As the client’s base increases, your testimonials will also increase. You will have more people to reach out to, eventually leading to a rich review page on Google My Business page.
- Monitor and respond to reviews
Lastly, the most crucial factor is keeping up with the reviews. Asking for reviews, following up, and getting them is only part of the task.
Be mindful and active about responding to the reviews promptly, keeping the reply humble. Be sure to respond for a maximum of 48 hours. However, you must ensure to reply within 24 hours.
Conclusion: Get the best Google Reviews for Real Estate Agent
One of the core marketing tasks for any real estate agent today is to have an optimized Google My Business profile with an optimum number of Google reviews.
Let’s get started with bringing more reviews for your real estate business.
